Q1 2024 Performance of Delivered Meal Kits & Specialty Foods Apps in Europe

As the first quarter of 2024 comes to a close, we've taken a look at the performance of the top delivered meal kits and specialty foods applications in Europe, using data provided by Sensor Tower. Here's how the major players fared on the unified platform.

HelloFresh: Meal Kit Delivery started the quarter with approximately 90K downloads, which saw a downward trend, ending at around 45K by March's end. Weekly active users also saw a decrease from 890K in the first week to approximately 708K in the last week of March.

Vivino: Buy the Right Wine experienced fluctuations in revenue, starting the quarter with about $23K and peaking at nearly $18K towards the end. Downloads began at around 65K and showed a decline initially, but had an upswing to approximately 37K in the final week. Weekly active users had a dip from 535K to around 476K, indicating a degree of volatility but ending the quarter on a positive note.

Gousto showed a consistent downward trend in downloads, from 16K to just over 4K. The weekly active users count also decreased steadily from 58K to nearly 49K by the end of Q1.

Bene Bono had a modest start with 4K downloads in the first week, which increased to approximately 9K in the second week but then followed a declining pattern, finishing at about 5K. Weekly active users data was not provided.

Quitoque, le panier à cuisiner saw its downloads dip from almost 5K to 3K in the last week of March. As with Bene Bono, there was no data available for weekly active users.

For more insights on app performance and trends, Sensor Tower's comprehensive suite of tools offers detailed analytics and market intelligence.